Brand Publications
We think about branding every day, which results in the kind of knowledge and insight that empowers our clients to build and sustain their brands. Enjoy browsing through our recent media interviews, brand publications and marketing industry resources.
- Your company is growing … so why rebrand. Globe and Mail, May 2019
- Cannabis Branding, Toronto Star, June 2018
- How to Overcome Canadians’ Waning Trust in Business, Strategy, February 2017
- Brand Matters Develops Successful New Campaign for Chicken Farmers of Canada, Canadian Grocer Magazine, June 2016
- Business Pivot Globe and Mail, Brand Matters discusses importance of brand repositioning with business model change, Globe and Mail, August 2015
- Toronto Sign, Brand Matters interviewed as Toronto brand expert, Toronto Star, July 2015
- Managing Public Backlash, Internal Brand Engagement, HRPA Video Interview, April 2015
- Putting a Face to Your Supermarket’s Name, the Importance of Brand Ambassadors, Canadian Grocer, February 2015
- Name Blame Hurts Business, Brand Matters interviewed, Toronto Star and City TV News, October 2014
- Pompous, Sterile Communications – Candid comments from BBC, Brand Matters interviewed, HR Reporter, September 2014
- Will Gen Y Change Branding, President of Brand Matters interviewed, Globe & Mail, August 2014
- Thanks for the Money but Please Keep Your Name – Branding Canadian business schools, Globe & Mail, March 2014
- Success Factors in Today’s Marketing, Canadian Marketing Association, October 2013
- Brand Management Definition, Canadian Marketing Association, 2013
- CMA Strategic Planning Toolkit, 2012
- Internal Branding Benchmarking Study, 2010
- Best Canadian Brands Report, May 2010
- Marketing in 2009: What it takes to win
- Internal Branding – A Human Resources Perspective, Canadian Marketing Association, White Paper
- Walking the talk: Internal Branding, Human Resources Professional Association Magazine
- Internal Branding Best Practices Study, Canadian Marketing Association, White Paper
- Internal Branding – How HR Makes it Work, Workplace News
- Branding: The Next Trend, Canadian Society of Association Executives Magazine