On a scale of 1-5, where 1 is ‘much more concerned’ and 5 is ‘much less concerned’, how concerned are you about expected business results (revenue and profitability) in 2009 compared to the previous year?

1 2 3 4 5

What are the top marketing issues on your mind (list up to three)?

In which of the following marketing & communications programs do you intend to place the most focus (time and budget) during 2009? Please rank your top three (3) areas of focus, where 1 indicates the highest priority, 2 denotes the second priority, and 3 is the third.

pricing
promotion
distribution (i.e. new channel distribution)
advertising
market research
branding (i.e. brand repositioning)
marketing communications planning
new product development
e-marketing (i.e. email campaign)
on-line branding (i.e. website redevelopment)
social networking
employee research
employee communications
other:

Why did you rank these marketing programs as top priorities for 2009?

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