Patricia McQuillan, MBA

President & Founder, Director of Client Engagement & Brand Strategy

With a knack for strategic thinking and distilling complex branding challenges to their fundamental essence, Patricia founded Brand Matters in 2000, building on her extensive brand management and marketing career including consumer packaged goods, business-to-business and government sector experience.

With a specialization in strategic branding and a focus on key stakeholder alignment, Patricia ensures on-brand solutions in achieving client objectives. Patricia’s collaborative approach and team of branding experts work together seamlessly to surpass client branding and business objectives.

Prior to founding Brand Matters, Patricia’s career was built on strategic brand building, spanning both the financial services and consumer packaged goods industries. Patricia was Vice-President, Marketing, Wealth Management, Royal Bank of Canada where she led several high profile marketing initiatives with the re-branding of Royal Bank to RBC Wealth Management. Patricia was also Vice-President, Marketing, TD Waterhouse where she introduced consumer-based marketing and led the new product and service innovation of online investing as the first Canadian bank to offer investment transactions online.

Patricia was also a Senior Marketing Manager at Kraft Canada and General Foods, where she managed a variety of brands over a 6-year period.  During this period, she succeeded in re-positioning a series of brands to growth positions.

Patricia holds an MBA and an Economics degree from Queen’s University. She is active in the marketing industry as a Council Member of the prestigious Canadian Marketing Association (CMA), where she continues to leverage best practices in brand-building for the Canadian marketing industry. Previously she served on the Board of the CMA and prior to that the AMA. She was selected by the Standards Council of Canada to represent Canada in the development of a new international standard (ISO 20671) for Brand Evaluation. Patricia served on the Board of Toronto Invest as a key participant in marketing Toronto globally, this Board is now Toronto Global.

Access Patricia’s LinkedIn profile