Employee Research

It is an important research element that is often overlooked as organizations focus on external relationships that directly drive revenue.

Employee research enables organizations to:

• Foster a culture of engagement in which employees are ‘living the brand’
• Create a platform for two-way communication; when employee opinions are valued it creates a greater sense of ownership and in-turn, buy-in
• Better understand your organizational strengths and weaknesses
• Specifically, better understand where the organization is delivering on its brand promises and where it is falling short
• Gauge employee satisfaction
• Understand changing employee demographics (i.e. Millennial employees)
• Ensure continuous process improvement through attitudinal/satisfaction benchmarking