Category: Association branding
6 Branding Tips for Canadian Associations
August 17, 2015
Did you know that there are 70, 000 associations registered in Canada, the vast majority formed within the past 10 years. Most Canadian associations are member-driven, with members paying an annual fee and or contributing their time on a volunteer basis to further the goals of the association. Given the size of the association playing… [read more]
How to Build Brand Ambassador Programs in Your Organization
November 27, 2014
There is a lot of talk about the need for employer branding programs to ensure recruitment and retention goals are met and to build and communicate brands especially in this age of digital and social media. The following article outlines the fundamentals of building an effective employer branding program through a Brand Ambassador program. Employees… [read more]