Category: B2B branding
Digital Marketing Trends and the Importance of Brand
July 27, 2017
There are several digital marketing trends underway; some are new and some not so new; the headline is that marketers need to become more effective at content development and stay focused on their brand. Digital metrics can be misleading, look more closely at what digital measures indicate and whether they relate to business performance –… [read more]
Will Blockchain Unlock Brands and Business?
July 26, 2016
Don Tapscott, the bestselling author of Wikinomics: How Mass Collaboration Changes Everything, launched a book entitled The Blockchain Revolution – How Brilliant Technology is Changing Money, Business and the World. I went to hear him speak and what a philosopher he is; I now understand why his books sell so well. The premise of Don… [read more]
6 Branding Tips for Canadian Associations
August 17, 2015
Did you know that there are 70, 000 associations registered in Canada, the vast majority formed within the past 10 years. Most Canadian associations are member-driven, with members paying an annual fee and or contributing their time on a volunteer basis to further the goals of the association. Given the size of the association playing… [read more]
5 Tips to Build Your Digital Brand
April 30, 2014
Staying relevant and engaged in the digital world is a must for today’s marketers. Yet how to be effective when the digital landscape itself is so rapidly changing? Furthermore, the tools and tactics to effectively manage B2B versus B2C digital marketing and social media programs vary greatly. Don’t worry – here are five digital marketing… [read more]
Why Branding Matters Even More in Successful B2B Marketing
October 15, 2013
In an increasingly commoditized business-to-business (B2B) marketplace, how can you differentiate your company’s offering to become more relevant to your customers and preferred by your prospects? The answer is branding. A well differentiated brand articulates your value proposition and aligns executional behaviours to business strategy so that you can better deliver on promises and build… [read more]