Category: Brand name

The Power of Brand Naming and Name Generation

Brand Naming

October 28, 2014

When you think of Tesla, several images pop into your head, some of which may be associated with the scientist, while others with the electric car vehicle manufacturer, Tesla Motors. Similarly, when you think of Facebook, there is no confusion about what comes to mind (the online social media platform), but there is also a… [read more]

Posted in: Brand name, brand promise

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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