Category: brand planning

Brand Management 101

February 26, 2014

Brands are critical to business success. They define your identity, they are how customers view and think of you. They convey your customer/consumer promise. As such it is essential to manage your brand proactively. Yet where do you start? What do you consider? How do you act? Never fear, this is Brand Management 101. What is… [read more]

Posted in: Brand, brand management, Brand Matters, brand planning, brand promise, Brand Strategy, Branding

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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