Category: Brand Strategy
Brand Strategy and Content Strategy: How to Make it Successful
January 7, 2014
In a high-tech, fast-paced competitive marketplace where sought-after products, services and experiences can be duplicated in the blink of an eye, brand is key to building organizational distinctiveness that can be leveraged to competitive advantage. But what exactly is brand strategy and how does it make a difference? The following are a few tips about… [read more]
Why Millennials Matter Even More to Marketers
November 12, 2013
Each new generation’s cultural mindset is a game-changer for marketers. But Millennials (Gen Y) are the ones to watch. Experts agree that their influence could be as significant as that of the Baby Boom generation. There are plenty of assumptions the experts don’t agree on. Many have described Millennials as lazy kids with an overblown… [read more]
Why Branding Matters Even More in Successful B2B Marketing
October 15, 2013
In an increasingly commoditized business-to-business (B2B) marketplace, how can you differentiate your company’s offering to become more relevant to your customers and preferred by your prospects? The answer is branding. A well differentiated brand articulates your value proposition and aligns executional behaviours to business strategy so that you can better deliver on promises and build… [read more]
How Do You Know When it’s Time to Review Your Brand?
September 9, 2013
Brand strategy is key to ensuring that your brand is aligned with company objectives but in an increasingly fast-changing marketplace, you can’t just set it and forget it. Even the renowned McKinsey & Company have developed a branding practice to keep pace with the advances of digital marketing, less controlled messaging and the need to to… [read more]