Category: competitive analysis
Leverage Market Research to Build Content Strategy
May 30, 2014
In todays online and socially connected business world, leading organizations know that developing a successful brand involves access to timely market research. Market research can help you understand the needs of your customers, define their attitude toward your brand, and ultimately help you successfully execute your content strategy. There are four key criteria for successful… [read more]
Brand Strategy and Content Strategy: How to Make it Successful
January 7, 2014
In a high-tech, fast-paced competitive marketplace where sought-after products, services and experiences can be duplicated in the blink of an eye, brand is key to building organizational distinctiveness that can be leveraged to competitive advantage. But what exactly is brand strategy and how does it make a difference? The following are a few tips about… [read more]