Category: Corporate Strategy
Will Blockchain Unlock Brands and Business?
July 26, 2016
Don Tapscott, the bestselling author of Wikinomics: How Mass Collaboration Changes Everything, launched a book entitled The Blockchain Revolution – How Brilliant Technology is Changing Money, Business and the World. I went to hear him speak and what a philosopher he is; I now understand why his books sell so well. The premise of Don… [read more]
How to Build a Better Marketing Plan
January 26, 2015
The key to a successful marketing plan is to clarify your business goals and your brand positioning in advance of building your marketing plan. This may sound simple but it really requires a step back with some objective evaluation, which can be challenging when you are immersed in the day-to-day management of your business. To… [read more]
How Do You Know When it’s Time to Review Your Brand?
September 9, 2013
Brand strategy is key to ensuring that your brand is aligned with company objectives but in an increasingly fast-changing marketplace, you can’t just set it and forget it. Even the renowned McKinsey & Company have developed a branding practice to keep pace with the advances of digital marketing, less controlled messaging and the need to to… [read more]