Category: employee engagement
The Important Link Between Employees and Trust
February 21, 2017
Brand Matters was interviewed by Strategy magazine on the topic of Canadians’ perspective on leadership. This discussion was a build on the results of the annual Edelman Barometer indicating that trust in Canadian business leadership is slipping fast. The results of the 2018 Edelman Trust Barometer continues to amplify Canadians’ lagging trust in leadership and large institutions. “People’s… [read more]
How to Build Brand Ambassador Programs in Your Organization
November 27, 2014
There is a lot of talk about the need for employer branding programs to ensure recruitment and retention goals are met and to build and communicate brands especially in this age of digital and social media. The following article outlines the fundamentals of building an effective employer branding program through a Brand Ambassador program. Employees… [read more]
How to Build Brand Through Storytelling
March 27, 2014
We are constantly bombarded by information in our daily lives. Information abounds, facts and statements shape our opinions. In this environment it is essential to form an emotional connection between your brand and your customers. As branding experts, we can benefit our customers with effective storytelling. Stories resonate with us on an emotional level. They… [read more]
7 Secrets to Nurturing an Effective Internal Brand as Culture
August 13, 2013
Here are 7 critical things they’re doing right. 1. Give employees something to believe in. Employees are the all-important bridge between strategy and execution. For the brand to be relevant to the customer, it needs to be relevant to employees. The ultimate achievement is to have employees that consistently deliver on the brand promise in… [read more]