Category: marketing analytics

5 Steps to Making Data Insights More Actionable

Digital Marketing

March 31, 2016

I had the opportunity to attend the CMAInsights Conference last year. The conference theme was built around “how true insights express the best of data and marketing”. The following is a summary of key conference takeaways for marketers on how to leverage data and analytics in the development of successful marketing campaigns. An insightful case… [read more]

Posted in: Brand Matters, brand storytelling, Brand Strategy, Market Research, marketing analytics, Marketing Strategy

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METEORIC CHANGE IN MARKETING

marketing

January 31, 2016

Marketing continues to be transformed – or is it? The discipline of marketing has fundamentally changed as a result of the massive amount of consumer information now available. Not a new theme but the point is that we now know more about our customers than ever before. The ability to connect the dots with big data… [read more]

Posted in: Big data, brand storytelling, Brand Strategy, marketing analytics, marketing planning

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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