Category: Social media

The Improv of Branding: Authenticity

February 19, 2015

The SNL 40th hosted by NBC last Sunday was a 3.5 hour marathon of skits that provided a feast of comedy, quirky actors and more. Just being in New York City over the weekend made this comedy milestone more real to me. As I walked past Rockefeller Center Saturday evening watching them set-up the red carpet tent…although… [read more]

Posted in: brand transparency, digital branding, digital marketing, Social media, storytelling

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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