Category: storytelling
What Leaders can Learn from Howler Monkeys
April 3, 2015
I was traveling in Costa Rica a few years ago where I had the pleasure and amazement of hearing the howler monkeys daily at dusk and dawn. I was curious to learn more about their very distinctive call. As it turned out this was the leader of the howler tribe’s way of staking out their… [read more]
The Improv of Branding: Authenticity
February 19, 2015
The SNL 40th hosted by NBC last Sunday was a 3.5 hour marathon of skits that provided a feast of comedy, quirky actors and more. Just being in New York City over the weekend made this comedy milestone more real to me. As I walked past Rockefeller Center Saturday evening watching them set-up the red carpet tent…although… [read more]
How to Build Brand Through Storytelling
March 27, 2014
We are constantly bombarded by information in our daily lives. Information abounds, facts and statements shape our opinions. In this environment it is essential to form an emotional connection between your brand and your customers. As branding experts, we can benefit our customers with effective storytelling. Stories resonate with us on an emotional level. They… [read more]