Category: strategic creative

4 Guidelines to Achieving Great Advertising Creative

Advertising Creative

April 19, 2017

The importance of starting with brand strategy The conversation with clients about how to get great creative often starts with the client asking something along the lines of “I want a brand and a great video that will be a social media viral success”. The conversation then quickly gets bogged down with executional details. The… [read more]

Posted in: advertising creative, brand management, Brand Strategy, Great advertising, strategic creative

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