Case Studies

Brand Matters has advised clients across industries with a range of strategic marketing and branding services. The following client case studies demonstrate the business results which we have delivered as we continue to successfully unlock the power of our clients’ brands.

Chicken Farmers of Canada

It was time to build a national consumer brand and launch it with a best-in-class brand strategy and strategic marketing plan.

Siemens Canada

Extensive quantitative market research would be needed to strengthen the Siemens brand in Canada.

Air Miles Reward Program LoyaltyOne

Following Air Miles’ launch of an international growth strategy, it would be necessary to develop an internal brand that aligned with the new organization culture.

Children’s Aid Society of Toronto

CAST faced the challenge of successfully positioning their brand in the complex social services landscape.

Building Trades of Alberta

The overarching project objective was to reposition BTA in the marketplace to better meet the needs of its diverse key target audiences.

Diabetes Canada

This leading charity was challenged with the imperative of refreshing and unifying the Canadian Diabetes Association brand.

Government of Canada

Communication Canada needed to increase awareness of federal government programs in southern Ontario.