Client Testimonials
Siemens Canada
“Brand Matters was instrumental in assessing the comprehensive brand status of Siemens in Canada. Based on the strategic insight, we are working step-by-step on improving our brand-related footprint in the Canadian market. Customer loyalty and employee engagement are the strategic levers. In 2008, we established, with Brand Matters' support, a new internal branding approach which is designed to address the needs of our multi-generational workforce. Patricia's branding expertise is an extremely valuable asset for our projects. She is smart and fully dedicated to the assigned projects. It is a real pleasure working with her company.”
- Dirk Miller, Vice President Corporate Communications, Siemens Canada
Government of Canada
“We are very happy with the final product and we credit Brand Matters for keeping us on track and on time. Thank you again for your dedication to this project.”
- Joan Woodrow, Director of Communications Canada, Government of Canada
Air Miles Reward Program
“Brand Matters delivered on what they said they would and they were very accommodating. They really added value and exceeded expectations. They shared industry knowledge; they are thought-leaders in developing internal brands.”
- Jamie Conway, Director of Human Resources, Air Miles Reward Program LoyaltyOne
Canadian Diabetes Association
“Brand Matters was exceptional in helping us develop our internal brand to unite our brand under one consistent vision, with considerations to the competitive environment as well as our culture. It was terrific working with such knowledgeable and insightful consultants.”
- Colleen Mulholland, Vice President Marketing & Communications, Canadian Diabetes Association
Chicken Farmers of Canada
“Brand Matters has been working with us now for over five years. Brand Matters led the research review, strategy development and board consultation in the development of our first national consumer brand and marketing strategy for Canadian chicken. Following this they built an extensive strategic marketing plan to launch and build awareness and engagement of our new brand. Brand Matters is now supporting the execution of our marketing plan including media planning and brand program management as we roll-out nationally. We are very pleased with the marketing expertise, collaborative nature, value-driven approach and strategic understanding as well as extensive project management, which Brand Matters continues to provide. They are a strong strategic partner and our national brand awareness has built from 0 to 32% since launch.”
- Lisa Bishop-Spencer, Manager of Communications, Chicken Farmers of Canada
Canadian Professional Sales Association
“In 2015-16, Brand Matters developed the first ever national brand strategy and research study of our market place for Canadian Sales Professionals. Brand Matters’ analysis of our research results directly led to a compelling and relevant brand strategy and business model from which we immediately began to reframe our organization. Brand Matters’ insights further enabled us to streamline our marketing and sales efforts by focusing on offerings that matter the most to our members.”
- Peter Irwin, President and CEO, Canadian Professional Sales Association
Canadian Fuels Association
“CPPI re-branded with extensive internal and external stakeholder analysis through Brand Matters’ Brand Differentiation Model. Brand Matters has supported us in this challenging re-positioning with customized market research, brand strategy development, re-naming as well as tagline and visual identity development reflecting our new market positioning with the ‘Canadian Fuels Association – We’ll take you there’. The resultant branded marketing approach is going to help us move forward, we are very pleased with the process and strongly recommend Brand Matters.”
– Peter Boag, President, Canadian Petroleum Products Institute
Children’s Aid Society of Toronto
“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual identity for the new CAST Child Welfare Institute. This was supported by Brand Matters' design team’s creation of graphic standards, templates and training. We are very happy with the results and the insights which Brand Matters provided.”
- Debbie Schatia, Child Welfare Institute, Children’s Aid Society of Toronto
Building Trades of Alberta
“The Brand Matters consulting team's understanding of our brand and multi-stakeholder organization led to increased alignment and has enabled us to move quickly and confidently through our rebrand. We have adopted all of Brand Matters' recommendations and have made significant strides toward our new brand and market positioning within only a few months following final recommendations. In essence, Brand Matters has delivered a bullet-proof brand strategy that our 16-member trade unions embrace. We confidently recommend Brand Matters.”
- Ron Harry, Executive Director, Building Trades of Alberta
Ontario Real Estate Association
“Brand Matters consulting team's understanding of our external brand and employee engagement opportunities led to increased alignment and has rapidly produced results. We are already witnessing a change in understanding among our staff that a brand is more than a logo or a tag line; it is about the promises we make and keep as an organization. We strongly recommend Brand Matters.”
- Barry Steinberg, Marketing Director, Ontario Real Estate Association
Canada Life
“Brand Matters provided both strategic and creative services to a number of Canada Life marketing initiatives, often on very short notice. We were delighted with the results every time, and are pleased to recommend Brand Matters' services.”
- Joan Johannson, Vice President, Canada Life
Community First Credit Union
“Brand Matters won an RFP with Community First Credit Union in 2015 following which Brand Matters developed a customized research program which led to a refreshed brand strategy for our community-based organization. This included employee roundtables and a series of senior management presentations. The organization buy-in to a new brand strategy enabled us to re-brand in a compelling and relevant manner from which we continue to see results."
- Brent Lamming, President Community First and SVP Strategy Your Neighbourhood Credit Union