Content Strategy: 5 Tips to Direct Your Brand

So you’re ready to re-vamp your content strategy to build your brand but where do you start? What are the current best practices in brand building through content strategy? In this article, we review leading edge content strategy tips and tactics to build your brand more effectively across social media platforms. We assume that you have secured accounts across Twitter, Facebook, Instagram, LinkedIn and additional social media platforms that are relevant to the audiences you intend to reach

But first, what exactly is content strategy and why do you need it to build your brand? Content strategy is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and attain, a clearly defined audience and ultimately drive customer action to increase your revenue and profit.

The following provides 5 tips to build your brand through content strategy.

1. Understand Your Priority Target Audiences

Who are your customers? Who is it that you need to communicate to more often to action more revenue and ultimately drive profit for your business? What are their thoughts and feelings about your product or service category? What demographics best describe them?

2. Make Your Content Strategy Relevant

Your content has to be engaging and relevant to your target audiences. Humour is fun but is it relevant to your brand persona? Leverage contests and special offers to reward your audience and build engagement. Create captions that are engaging. Engage with others across your social media platforms and like their content when you can. Ultimately, build a relationship and eventually trust.

3. Keep Your Content Consistent

Your messaging should be consistent with your brand. Try developing a range of themes that reflect your brand strategy and fit with your social platforms. This will help build trust and encourage on-going engagement with your brand over time.

4. Manage Frequency

This speaks to the frequency and content of your posts across your social media platforms; keep it regular to build momentum. Don’t post 10 times in one day and then not post for a weekBuild an editorial calendar to help you plan content in advance, plot ideas and content that make sense in your calendar. For example plan around seasonality and relevant events.

5. Breakthrough the Clutter, Make it Sexy

Images that you select and edit have to look good. Leverage lighting effects through filters and select a font style that is consistent with your brand.

Content strategy is an extension of your brand and should not be treated as a separate marketing program. It really is all about being true to what you stand for as an organization and connecting with your core target audiences in a relevant, consistent manner. Don’t overcomplicate your content and messaging and don’t bombard your followers with too much content.