Topic: B2B branding
Will Blockchain Unlock Brands and Business?
July 26, 2016
Don Tapscott, the bestselling author of Wikinomics: How Mass Collaboration Changes Everything, launched a book entitled The Blockchain Revolution – How Brilliant Technology is Changing Money, Business and the World. I went to hear him speak and what a philosopher he is; I now understand why his books sell so well. The premise of Don… [read more]
Why Branding Matters Even More in Successful B2B Marketing
October 15, 2013
In an increasingly commoditized business-to-business (B2B) marketplace, how can you differentiate your company’s offering to become more relevant to your customers and preferred by your prospects? The answer is branding. A well differentiated brand articulates your value proposition and aligns executional behaviours to business strategy so that you can better deliver on promises and build… [read more]