Topic: big data
5 Steps to Making Data Insights More Actionable
March 31, 2016
I had the opportunity to attend the CMAInsights Conference last year. The conference theme was built around “how true insights express the best of data and marketing”. The following is a summary of key conference takeaways for marketers on how to leverage data and analytics in the development of successful marketing campaigns. An insightful case… [read more]
METEORIC CHANGE IN MARKETING
January 31, 2016
Marketing continues to be transformed – or is it? The discipline of marketing has fundamentally changed as a result of the massive amount of consumer information now available. Not a new theme but the point is that we now know more about our customers than ever before. The ability to connect the dots with big data… [read more]
How “Big Data” is Changing Marketing. And Why Canada is Being Left Behind.
July 11, 2013
The following interview was conducted with Brand Matters’ president and founder, Patricia McQuillan. In 2017, we returned to the content of this interview confirming the same theme with the latest information available through the CMA and Conference Board of Canada. Q. Canadian consumers are primed to engage in the digital economy. But are Canadian brand managers… [read more]