Topic: brand as culture

7 Secrets to Nurturing an Effective Internal Brand as Culture

Internal Brand Alignment

August 13, 2013

Here are 7 critical things they’re doing right. 1. Give employees something to believe in. Employees are the all-important bridge between strategy and execution. For the brand to be relevant to the customer, it needs to be relevant to employees. The ultimate achievement is to have employees that consistently deliver on the brand promise in… [read more]

Posted in: Brand Matters, employee communication, employee engagement, Internal Branding

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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