Topic: brand data

How “Big Data” is Changing Marketing. And Why Canada is Being Left Behind.

July 11, 2013

The following interview was conducted with Brand Matters’ president and founder, Patricia McQuillan. In 2017, we returned to the content of this interview confirming the same theme with the latest information available through the CMA and Conference Board of Canada. Q. Canadian consumers are primed to engage in the digital economy. But are Canadian brand managers… [read more]