Topic: Brand Differentiation

How Do You Know When it’s Time to Review Your Brand?

Brand Strategy

September 9, 2013

Brand strategy is key to ensuring that your brand is aligned with company objectives but in an increasingly fast-changing marketplace, you can’t just set it and forget it. Even the renowned McKinsey & Company have developed a branding practice to keep pace with the advances of digital marketing, less controlled messaging and the need to to… [read more]

Posted in: Brand Matters, Brand Strategy, Corporate Strategy, Marketing Strategy

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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