Topic: brand plans

How to Build a Better Marketing Plan

Marketing Plan

January 26, 2015

The key to a successful marketing plan is to clarify your business goals and your brand positioning in advance of building your marketing plan. This may sound simple but it really requires a step back with some objective evaluation, which can be challenging when you are immersed in the day-to-day management of your business. To… [read more]

Posted in: Brand Matters, Corporate Strategy, marketing planning, Marketing Strategy

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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