Topic: brand storytelling
Brand as a Reflection of Society and a Colourful Benchmark of History
June 17, 2015
Earlier this month, I had the opportunity to visit the Museum of Brands in London, England while at an international symposium on brand management and measurement. The Museum of Brands boasts a collection of over 12,000 brands as represented by packaging, posters, toys and games. Given the roots of modern day advertising in London, the… [read more]
The Improv of Branding: Authenticity
February 19, 2015
The SNL 40th hosted by NBC last Sunday was a 3.5 hour marathon of skits that provided a feast of comedy, quirky actors and more. Just being in New York City over the weekend made this comedy milestone more real to me. As I walked past Rockefeller Center Saturday evening watching them set-up the red carpet tent…although… [read more]