Topic: Gen Y

Why Millennials Matter Even More to Marketers

November 12, 2013

Each new generation’s cultural mindset is a game-changer for marketers. But Millennials (Gen Y) are the ones to watch. Experts agree that their influence could be as significant as that of the Baby Boom generation. There are plenty of assumptions the experts don’t agree on. Many have described Millennials as lazy kids with an overblown… [read more]

Posted in: Brand Matters, Brand Strategy, Market Research, Marketing Strategy

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