Topic: global branding
China Branding: One Belt, One Road and More
May 15, 2018
The president and founder of Brand Matters, Patricia McQuillan, a global branding expert, was invited by the government of the People’s Republic of China to Shanghai last May to speak at the first International Forum on Brand Development and to Xi’an, China May 11th as a keynote speaker at the first international Silk Road Brand Development… [read more]
Global Branding and Teamwork: Brand as a Bridge
November 15, 2016
As the founder of a Canadian branding company, Brand Matters, I am participating as a branding expert in a global branding project with the International Standards Organization (ISO). This standards project pertains to the challenging process of evaluating an intangible asset such as brand. The work involves bi-annual meetings and on-going committee work. A central… [read more]