Topic: market research

5 Steps to Making Data Insights More Actionable

Digital Marketing

March 31, 2016

I had the opportunity to attend the CMAInsights Conference last year. The conference theme was built around “how true insights express the best of data and marketing”. The following is a summary of key conference takeaways for marketers on how to leverage data and analytics in the development of successful marketing campaigns. An insightful case… [read more]

Posted in: Brand Matters, brand storytelling, Brand Strategy, Market Research, marketing analytics, Marketing Strategy

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Leverage Market Research to Build Content Strategy

May 30, 2014

In todays online and socially connected business world, leading organizations know that developing a successful brand involves access to timely market research. Market research can help you understand the needs of your customers, define their attitude toward your brand, and ultimately help you successfully execute your content strategy. There are four key criteria for successful… [read more]

Posted in: Brand Matters, Brand research, Brand Strategy, competitive analysis, content strategy, Market Research, Marketing Strategy

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