Topic: marketing analytics

METEORIC CHANGE IN MARKETING

marketing

January 31, 2016

Marketing continues to be transformed – or is it? The discipline of marketing has fundamentally changed as a result of the massive amount of consumer information now available. Not a new theme but the point is that we now know more about our customers than ever before. The ability to connect the dots with big data… [read more]

Posted in: Big data, brand storytelling, Brand Strategy, marketing analytics, marketing planning

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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