Topic: marketing planning

The Fundamentals of Brand Management: Marketing Planning

brand strategy

November 9, 2015

I had the privilege of developing and delivering a seminar on the “Fundamentals of Brand Management” for the University of Toronto. It was challenging to condense 25 years of brand management and marketing experience into a two-hour seminar. I decided that focussing on how to develop a brand and marketing plan would be most helpful… [read more]

Posted in: Brand Equity, brand management, brand metrics, marketing planning, Marketing Strategy

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