Topic: Storytelling

How to Build Brand Through Storytelling

March 27, 2014

We are constantly bombarded by information in our daily lives. Information abounds, facts and statements shape our opinions. In this environment it is essential to form an emotional connection between your brand and your customers. As branding experts, we can benefit our customers with effective storytelling. Stories resonate with us on an emotional level. They… [read more]

Posted in: Brand, brand promise, Brand Strategy, corporate reputation, employee engagement, Internal Branding, storytelling

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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