Market Research

Business-to-business (B2B) customer, consumer, and employee market research are our core areas of expertise.

What distinguishes the Brand Matters approach is the way in which we integrate a 360° market research review using best practices and brand management expertise in the brand analysis process to formulate the optimal brand for your organization. Brand Matters is unique in that we extract key verbatim (focus group and interviewee respondent statements) though our research process ensuring a strong connection to strategy-build. This process of Brand Insight™ enables our clients to achieve internal alignment rapidly with new brand platforms.

Our process – the Brand Differentiation Model™ – includes internal stakeholder input and external market research combined with competitive analysis as part of the research process. We can effectively employ both qualitative and quantitative research methodologies to assist you in formulating strategic on-brand solutions. Moreover, we employ Flash tools to improve respondent cooperation by creating a more interactive and enjoyable online survey experience.