Company Profile

Brand Matters was founded as a brand consulting company in 2000 to bridge the gap between the strategic services provided by management consulting firms and the creative insights offered by advertising agencies. We offer deep market research and strategic branding expertise under one roof in order to validate and extract insights as we successfully develop and reposition our clients’ brands.

Ours is a collaborative brand consulting agency, strong on proven processes, able to customize to meet our clients’ branding needs, time requirements and decision-making style. We are experts in re-branding established brands. Our clients benefit from large-company experience at small company prices.

As a marketing industry leader, Brand Matters contributes to best branding practices through participation as a moderator with the American Marketing Association, a corporate member of the Marketing Research Intelligence Association and a Board Member and Council Chair of the Canadian Marketing Association.