Employee Communications

Strategic, well-timed employee communications through a range of channels helps your brand stick.

Human Resources professionals are increasingly taking a ‘sales and marketing’ approach to strategy. Employee communication plays an important role not only in marketing employer brand initiatives, but in engaging employees in an effort to foster a sense of ownership. This results in long-term buy-in to brand building initiatives.

Your internal communications strategy should include both:

• Communications to keep employees informed and connected
• On-going tracking of employee attitudes and preferences

Brand Matters uses a combination of traditional branding methods combined with innovative employee communications tactics to ensure that key messaging is delivered most effectively within your organization. In line with successful branding methods, it’s about keeping it relevant, motivating, credible and single-minded.