Devlin E-business

Opportunity

As an early entrant in website development, Devlin garnered an impressive list of clients that included Fortune 500 companies. Despite its experience and strong credentials, prospective clients knew little about the company. Their growth had slowed to a crawl. Rebranding offered an opportunity to clarify Devlin’s position and increase its market presence.

Insight

Using our proprietary Brand Differentiation Model™, Brand Matters formed an initial hypotheses to guide market positioning development. Key employee perspectives were extracted in moderated roundtable discussions while important customer input was collected through B2B customer research. Competitive mapping assisted in refining the marketing positioning. This process ultimately led to the development of a communication plan focused on Devlin’s core advantages, which in turn enhanced their marketing and selling processes.

Results

As a direct result of the rebrand, Devlin E-Business increased their revenue by 35%. Two years later, they returned to Brand Matters to refine their sales process in an effort to better manage the high volume of new leads that had resulted from their successful marketing efforts.

Brand Matters Relevant Expertise

Market Research & Brand Insight™ | Brand Strategy | Marketing Communications Planning | Internal Brand Alignment