Market Research & Brand Insight™

Business-to-business (B2B) customer, consumer, and employee market research are our core areas of expertise.

What distinguishes the Brand Matters approach is the way in which we integrate a 360° market research review using best practices and brand management expertise to formulate the optimal brand strategy and related plan for your organization. Brand Matters is unique in that we extract key verbatim (customer statements) to demonstrate brand insights though our research process ensuring a strong connection to strategy-build. This process of Brand Insight™ enables our clients to achieve internal alignment rapidly with new brand platforms. This research methodology has been specifically developed to serve our B2B client base and professional industry associations.