Marketing Communications Planning

To successfully launch or reposition a brand, organizations need to ensure that their business and brand strategy are translated into a well-aligned, integrated marketing communications plan. We leverage best practices with new media, social media and customer engagement.

Typically, this phase includes a brand re-launch plan and a sustainable marketing communications plan. Specifically, a 6 months marketing communications launch plan and an on-going annual mar-com brand plan would be developed. The two-part plan would leverage the new brand to ensure increased awareness, usage and audience reach. Measurement would be identified in line with key communications tactics.

Brand Matters has over 20 years of brand management experience developing strategic and integrated marketing communications plans. Our collaborative approach involves the client at key milestones, ensuring flawless execution and a sustainable brand awareness.

We are not affiliated with an ad agency, so you can be assured that your budget will be applied efficiently and you will benefit from an ‘unbiased’ strategic marketing communications plan.