Testimonials

Canadian Fuels Association

“CPPI re-branded with extensive internal and external stakeholder analysis through Brand Matters’ Brand Differentiation Model. Brand Matters has supported us in this challenging re-positioning with customized market research, brand strategy development, re-naming as well as tagline and visual identity development reflecting our new market positioning with the ‘Canadian Fuels Association – We’ll take you there’. The resultant branded marketing approach is going to help us move forward, we are very pleased with the process and strongly recommend Brand Matters.”

– Peter Boag, President, Canadian Petroleum Products Institute

Pathstone Mental Health

“Brand Matters assisted us in developing a new brand for our agency, Pathstone Mental Health. Brand Matters was excellent to work with. They assisted our Advisory Committee to address issues that were crucial to address but also very difficult to openly deal with. By doing so Brand matters helped us develop a bold, strong, new brand. Their creative expertise was also an exciting addition to the process. We are excited to move forward with a new name and look as a result of strong leadership from Brand Matters. I strongly recommend Patricia McQuillan and her team if you are undertaking a branding project.”

– Ellis Katsof, Executive Director, Pathstone Mental Health

Kinark Child & Family Services

“Brand Matters developed and implemented brand tracking research and qualitative in-depth market research that enabled us to engage our organization (and Board) in the strategic opportunity of an integrated branding program. This has resulted in an organization aligned brand strategy. We have found Brand Matters great to work with as they are a strategic and collaborative partner with all levels within Kinark.”

– Tracy Folkes Hanson, Director, Communications, Kinark Child & Family Services

Siemens Canada

“Brand Matters was instrumental in assessing the comprehensive brand status of Siemens in Canada. Based on the strategic insight, we are working step-by-step on improving our brand-related footprint in the Canadian market. Customer loyalty and employee engagement are the strategic levers. In 2008, we established, with Brand Matters' support, a new internal branding approach which is designed to address the needs of our multi-generational workforce. Patricia's branding expertise is an extremely valuable asset for our projects. She is smart and fully dedicated to the assigned projects. It is a real pleasure working with her company.”

- Dirk Miller, Vice President Corporate Communications, Siemens Canada

Air Miles Reward Program

“Brand Matters delivered on what they said they would and they were very accommodating. They really added value and exceeded expectations. They shared industry knowledge; they are thought-leaders in developing internal brands.”

- Jamie Conway, Director of Human Resources, Air Miles Reward Program LoyaltyOne

Children’s Aid Society of Toronto

“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual identity for the new CAST Child Welfare Institute. This was supported by Brand Matters' design team’s creation of graphic standards, templates and training. We are very happy with the results and the insights which Brand Matters provided.”

- Debbie Schatia, Child Welfare Institute, Children’s Aid Society of Toronto

Building Trades of Alberta

“The Brand Matters consulting team's understanding of our brand and multi-stakeholder organization led to increased alignment and has enabled us to move quickly and confidently through our rebrand. We have adopted all of Brand Matters' recommendations and have made significant strides toward our new brand and market positioning within only a few months following final recommendations. In essence, Brand Matters has delivered a bullet-proof brand strategy that our 16-member trade unions embrace. We confidently recommend Brand Matters.”

- Ron Harry, Executive Director, Building Trades of Alberta

Ontario Real Estate Association

“Brand Matters consulting team's understanding of our external brand and employee engagement opportunities led to increased alignment and has rapidly produced results. We are already witnessing a change in understanding among our staff that a brand is more than a logo or a tag line; it is about the promises we make and keep as an organization. We strongly recommend Brand Matters.”

- Barry Steinberg, Marketing Director, Ontario Real Estate Association

Canadian Diabetes Association

“Brand Matters was exceptional in helping us develop our internal brand to unite our brand under one consistent vision, with considerations to the competitive environment as well as our culture. It was terrific working with such knowledgeable and insightful consultants.”

- Colleen Mulholland, Vice President Marketing & Communications, Canadian Diabetes Association

Canada Life

“Brand Matters provided both strategic and creative services to a number of Canada Life marketing initiatives, often on very short notice. We were delighted with the results every time, and are pleased to recommend Brand Matters' services.”

- Joan Johannson, Vice President, Canada Life

Empire Life

“Brand Matters did an excellent job of helping us shift from an internal to an external branded focus. It was one of the best experiences we have had working with consultants. Brand Matters is a committed business partner.”

- Steve Pong, Vice President Marketing & Customer Service, Empire Life

Government of Canada

“We are very happy with the final product and we credit Brand Matters for keeping us on track and on time. Thank you again for your dedication to this project.”

- Joan Woodrow, Director of Communications Canada, Government of Canada

Devlin E-Business

“We benefited considerably from the strategic marketing planning and management which Brand Matters provided. Brand Matters took the time to understand our business and work closely with our team - our marketing and sales results have improved 35%.”

- Catharine Devlin, President & CEO, Devlin E-Business

IC Group

“Brand Matters developed a strategic solution which simplified our organization's marketing, new business development and streamlined decision-making. We continue to benefit from their insight.”

- Julia Bilous, Marketing Director, IC Group

Webcom Inc.

“Webcom has benefited tremendously through Brand Matters' research, analysis and strategic repositioning of the Webcom brand. The new brand enables us to leverage our new offering to our clients and prospects. In fact, in our first year of re-brand customer orders have increased by over 30%.”

– Beth Craig, Marketing Manager, Webcom Inc.